AI, Applied.
From Strategy To Execution.
Working with senior teams to turn AI from something they are exploring into something that delivers real commercial impact.
Supported by proprietary systems, specialist AI capability, and proven delivery frameworks.
Most organisations talk about AI.
Very few are using it effectively.
Most are still at a copilot level, experimenting with tools like ChatGPT or Claude, rather than embedding AI into connected workflows that drive continuous improvement.
The gap is not the technology. It is clarity, capability, and the willingness to execute. That is where I focus my work.
What I do
Advisory and audit
I help you understand where AI will actually create value in your organisation.
Agentic systems
I design and deploy AI inside real workflows, not just as standalone tools.
Leadership Support
Working with leaders to help them make confident decisions.
AI Capability Audit
A structured assessment of where AI creates value in your organisation and what it will take to deliver it.
This is not a glossy strategy document.
It is a clear, practical view of:
It includes:
How I work
My approach is simple, structured, and focused on outcomes.
01
Assess
Where AI can create value, and where the gaps are.
02
Design
What should be done, in what order, and why.
03
Implement
Put practical solutions into real workflows.
04
Support
What should be done, in what order, and why.
“The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!”
— Brian Solis
Best selling author, award winning digital analyst, futurist and human
Who I work with
I work with organisations that value clarity, speed, and practical execution.
Typically this includes:
Leadership Teams
Navigating change
Founder-Led
Entrepreneurial businesses
Impact Driven
Purpose-led organisation
Strategic Specialists
Collaborative Partnerships
If you want straight thinking and real progress rather
than a theatre of experimentation, we will get on well.
FUTUREPROOF
I am co-author of Futureproof, a book that looks at the mindset, leadership, and long-term impact of emerging and disruptive technology.
I have worked through several waves of digital change, from early social media and big data to information through to fast-casual AI.
Along the way I have been trusted by organisations across sectors that want clear thinking and practical execution.
“This is a book that challenged me and made me think at every turn. It disrupted my mind.”
— Mark Schaefer
Consultant, speaker, and author of Known
Business I’ve Worked With
